FINANCIAL SERVICES · STARTUP COMMERCIALIZATION · ENTERPRISE PARTNERSHIPS

I have sat on both sides of the deal.
Now I help startups close it.

I co-founded KarmaLife, an AI-native credit platform that regulated lenders fund and India's largest work marketplaces embed. Getting there meant taking an unproven startup through bank-grade risk, compliance and partner reviews, and turning first meetings into funded, live partnerships.

With 20+ years in technology, including seven building in regulated financial services, I know what financial institutions need to see before they say yes, and what founders need to hear to get there.

Co-Founder & CPTO, KarmaLife · Google for Startups Accelerator alumnus · IEEE Senior Member · Relocating to San Francisco · Approved US O-1A visa
Naveen Budda presenting KarmaLife at a podium branded Google for Startups Accelerator.
On the founder's side of the table.Presenting KarmaLife to investors and enterprise partners at the Google for Startups AI/ML Accelerator.
₹300-350 Crannual lender-funded disbursements (~$32-36M)
2M+workers reached through enterprise marketplace partners
30+enterprise and marketplace partners onboarded, incl. Uber, Flipkart and Swiggy
10+regulated lending partners signed, incl. SIDBI, Niyogin and Avanti Finance
The founderNeeded the first enterprise yes.Co-founded KarmaLife from zero to 2M+ users, raising capital and winning customers with no track record.
The regulated buyer's lensInside bank-grade risk reviews.Years across the table from lender credit, risk and compliance teams at SIDBI and 10+ RBI-regulated NBFCs.
The platform partnerMade large partners go live.30+ enterprise and marketplace partners onboarded, incl. Uber, Flipkart, Swiggy, Zepto and Quess.

01 / From meeting to signed deal

A great meeting is
not a signed deal.

KarmaLife's growth depended on closing the gap between an interested financial institution and a funded, live partnership. That gap is where most financial services startups stall.

Turning a two-sided deadlock into a business.

India's gig and blue-collar workers earn steadily but have no credit file, so bureau-based lenders reject them by default. KarmaLife built the decisioning layer to underwrite them anyway and ran straight into a deadlock on both sides.

My role: Co-Founder and Chief Product and Technology Officer. I owned the lender and partner relationship on the technical and risk side, plus product, engineering, data science and risk teams.

Read the HyperVerge customer case study ↗

The deal path / KarmaLife

How a lender went from skeptical to funding.

01
Find the real buyerThe decision sat with the lender's risk team, not the business head. We sold to them first.
02
Earn technical trustOpened up model performance, SHAP explainability and governance evidence before asking for capital.
03
Prove it in productionAgreed risk metrics up front and tracked portfolio performance before scaling volume.
04
Fund and integrateLender capital committed; marketplaces went live because a lender was ready to disburse. Repeated across SIDBI and 10+ NBFCs, including Niyogin, Avanti Finance, Trillionloans and LendBox.
05
Scale what works₹300-350 Cr in annual disbursements and 2M+ workers reached, with 96% of underwriting automated and a 15% lower PAR30 bad rate at ~5% volume cost.
The same motion applies to any startup selling into banks, lenders or insurers: identify who actually signs, give them the evidence they need, and de-risk the first deployment.

Commercial ownership

Took partnerships from first conversation through diligence, launch and scale, alongside my co-founders.

Executive trust

Explained performance, risk and governance in the language of lender credit, risk and compliance leaders.

Cross-functional execution

Aligned product, engineering, data science, risk and partner teams around a shared launch.

02 / Industry thesis

Where the next financial
services winners are.

These are the areas where I see AI startups solving problems that banks, lenders, insurers and payments companies will pay for now, and where I spend most of my time with founders.

Credit

Cash-flow and alternative-data underwriting

Credit for thin-file, gig and small-business borrowers using income and transaction data, with explainability regulators accept.

Built it in production at KarmaLife
Cybersecurity

Fraud, identity and deepfake defense

Generative AI is making synthetic identities and deepfake KYC attacks cheap. Institutions need new identity, fraud and account-takeover defenses.

Biometrics at Samsung, KYC and fraud controls at KarmaLife
AI governance

Model risk and AI assurance

Banks want AI but must satisfy model-risk management. Startups that provide explainability, monitoring and audit trails unlock every other AI sale.

SHAP explainability and governance shared with lenders
Compliance

Decision and compliance automation

Adverse-action notices, decision records and regulatory reporting are manual, costly and high-risk. AI can make them consistent and auditable.

Research across US CECL, IFRS 9 and Ind AS 109
Agentic finance

Agents that apply, pay and transact

AI agents will soon apply for credit and move money for customers. Institutions need safe rails to accept, verify and govern agent-initiated requests.

Writing and prototyping on agent execution control
Inclusion

Underserved and variable-income customers

Gig and variable-income workers are a large, underbanked market. Startups that serve them responsibly open new revenue for incumbents.

World Bank CGAP pilot and featured case study

I still build: credit-risk models on US data, LLM audit layers kept separate from the decision, and agent execution controls. See the work on GitHub ↗

US market lens

Built in India. Ready for US financial services.

US banks, lenders and insurers ask the same core questions I answered for Indian lenders: is the model explainable, is it governed, and who is accountable. The vocabulary changes; the deal does not.

  • US credit regulationWorking fluency in ECOA / Reg B adverse action, FCRA, SR 11-7 model risk management and CECL.
  • US credit dataIndependent model research on SBA 7(a), HMDA, Freddie Mac and Fannie Mae data.
  • Cross-border foundersIndia's fintech builders, shaped by Aadhaar, UPI and account aggregation, are increasingly selling to US institutions. I know both sides of that trip.
  • On the groundRelocating to San Francisco with an approved O-1A visa; US entity in place through Budda Advisory LLC.

03 / Ecosystem and recognition

Trusted by founders,
investors and industry.

For the last three-plus years I have mentored founders, taught, spoken at industry events and worked with accelerators and development-finance partners alongside building KarmaLife.

Naveen Budda presenting a slide titled 'How Fintech Actually Works' to Mesa School of Business students, with the KarmaLife logo visible on screen.
Mesa School of Business · fintech and AI masterclass
Naveen Budda on stage accepting the NASSCOM India Fintech Day 2023 award on behalf of KarmaLife.Naveen Budda on stage receiving the Financial Express 'FE Visionary Leader' award.Naveen Budda on stage at an industry recognition event.

Selected recognition

Recognised for building, not just pitching.

NASSCOM India Fintech Day 2023 award for KarmaLife · Financial Express "FE Visionary Leader" · World Bank CGAP pilot partner and featured case study · international patents from Samsung R&D.

04 / How I work with startups

Getting financial services
startups to signed deals.

Great technology only matters when it reaches the customers who need it. This is the motion I ran at KarmaLife, and the one I now use when advising and mentoring founders.

01

Sharpen the thesis

Which customer, which problem, and why a financial institution would pay for it now.

At KarmaLife: found the gap bureau lenders missed
02

Find who signs

Map the institution: the business sponsor, the risk owner and the person who actually signs.

At KarmaLife: sold to lender risk teams first
03

Close with partners

Turn interest into signed deals, often alongside a platform, channel or marketplace partner.

At KarmaLife: 10+ lenders, 30+ partners
04

Package the proof

Security, governance and compliance evidence that lets an enterprise buyer say yes faster.

Today: mentoring at IIMA Ventures and Startupbootcamp
05

Scale what repeats

Turn the first wins into a motion a sales team can run without the founder in every meeting.

At KarmaLife: ₹300-350 Cr a year

Working with a founder

First month

Listen and map

Understand the product, the pipeline and the buyers. Find out which deals are closest to signing and what is really blocking them.

Second month

Build the case

Sharpen the story for risk, compliance and procurement, and line up the introductions, partners and investors who can open the right doors.

Third month

First signed deals

Back the founder into named bank, lender and insurer opportunities, then turn what worked into a playbook the team can repeat.

05 / About

Behind the work.

The decisions, people and projects that shaped how I work.

Founder decisionsThree calls that shaped KarmaLife: first customer, real-time decisions, where GenAI belongs

Founder decisions

The calls founders
have to get right.

Every startup hits a handful of decisions that are hard to undo. These are three I made as a founder, the same kinds of calls I now help other founders think through.

KarmaLife · go-to-market

Who is the first customer?

Constraint
Lenders wouldn't fund without proof; marketplaces wouldn't integrate without a lender.
The call
Treat the lender's risk team as the first customer. Open up model performance and governance before asking for capital.
Trade-off
A slower first deal and deeper scrutiny, in exchange for trust that compounds.
Result
A lender-funded platform disbursing ₹300-350 Cr a year.
KarmaLife · product

What actually has to be real-time?

Constraint
Slow decisions cost conversion inside partner apps, and the platform had to keep scaling.
The call
Move signal ingestion into event-driven pipelines and keep only the decision itself synchronous.
Trade-off
More moving parts in the data layer, in exchange for a fast, predictable experience for partners.
Result
~12s → ~1s decisions, 96% of underwriting automated.
Applied AI · regulated buyers

Where does generative AI belong?

Constraint
Regulated decisions must be explainable and reproducible; LLM output is neither by default.
The call
Keep the decision deterministic and explainable. Use LLMs for interpretation, audit summaries and operations around it.
Trade-off
Less "AI magic" in the pitch, more confidence from the people who sign off.
Result
AI that risk and compliance teams can audit, not just demo.
What FS founders need from platformsThe four gaps I felt as a founder and hear from founders I mentor
Technical depthIndependent credit-risk research and prototypes on GitHub

Technical depth

Credible with founders'
engineering teams.

I stay hands-on enough to assess a startup's architecture, challenge its AI claims and judge whether it will hold up in a bank's technical review.

Research

US credit-risk model evaluation

Logistic regression vs. XGBoost · SHAP

Benchmarks on SBA 7(a), HMDA, Freddie Mac and Fannie Mae data, including holdouts and calibration, not just ranking accuracy.

Explore the repository ↗
Prototype

GPU underwriting + LLM audit summaries

XGBoost · 0.869 AUC

GPU data processing, SHAP adverse-action explanations and an LLM audit-summary layer kept separate from the decision model.

Explore the repository ↗
Research

Multi-market alternative-data credit

0.826-0.893 AUC · 4 markets

One underwriting engine for India, Indonesia, the Philippines and the US, generating IFRS 9, Ind AS 109 and US CECL loss models from configuration.

Explore the repository ↗

Production outcomes on this page come from KarmaLife. These projects are independent research and prototypes.

ExperienceKarmaLife, Smartron, Samsung R&D and early engineering roles

Experience

Depth before
the founder title.

My career spans mobile platforms, computer vision, biometrics, applied AI and financial services. That breadth helps me understand what a startup is really building and who will buy it.

Education
Senior Management Programme
Indian Institute of Management Ahmedabad

B.E., Electronics and Communication
Karnatak University
2019-present

KarmaLife

Co-Founder · Chief Product and Technology Officer

Venture-backed fintech. Built lender-funded, marketplace-embedded credit for gig and blue-collar workers, from inception to 2M+ users and ₹300-350 Cr in annual disbursements.

2018-2019

Smartron

Director · AI Labs

Established and led applied AI and deep-tech initiatives within the tronX platform.

2006-2018

Samsung R&D

Senior Technical Manager

Built engineering teams across mobile, computer vision and biometrics. Delivered iris recognition for Galaxy Tab Iris and Aadhaar authentication. Contributed international patents.

2001-2006

Early engineering roles

Celstream · Sasken · Pinexe · Suvistas

Software Engineer to Team Lead in embedded systems and multimedia codecs.